Lisson’s Global Exhibition Footprint: A Multi-Continental Journey (2018–2025)

Since 2018, Lisson as a top cosmetic packaging manufacturer,  has pursued a clearly defined strategy of global market expansion through consistent participation in international beauty, cosmetics, and packaging exhibitions. The exhibition timeline and global footprint map together illustrate not only the breadth of Lisson’s international exposure, but also the depth of its engagement across mature and emerging markets worldwide.

A Consistent Presence on the Global Exhibition Stage

Lisson’s overseas exhibition journey began in 2018, marking its initial entry into major international trade shows. From early participation in markets such as the United Arab Emirates, Australia, Thailand, China (Hong Kong), and Indonesia, Lisson quickly established a foundation in Asia-Pacific and Middle Eastern regions—areas known for rapid growth in beauty and personal care consumption.

From 2019 onward, Lisson significantly accelerated its international outreach. The company expanded into North America, Europe, and Latin America, appearing at key exhibitions in the United States (Las Vegas, Los Angeles, Miami), Japan (Tokyo), South Korea (Seoul), Italy (Bologna), Spain (Madrid), Russia (Moscow), Mexico, Brazil, and Poland. These exhibitions are widely recognized as influential industry platforms, attracting brand owners, distributors, retailers, and OEM/ODM partners.

Between 2020 and 2022, despite global disruptions, Lisson maintained continuity by focusing on strategically important markets such as Japan, the United States, and South Korea. This period demonstrated resilience and long-term commitment to international trade engagement.

From 2023 to 2025, Lisson’s exhibition density increased further, with frequent appearances across Europe, Asia, the Middle East, and the Americas. Repeated participation in cities such as Bologna, Hong Kong, Bangkok, Seoul, Tokyo, Miami, and Moscow reflects a deliberate strategy of deepening relationships in high-value markets rather than one-off exposure.

Coverage Across Key Global Markets

According to the global footprint map, Lisson has exhibited in dozens of countries spanning:

Asia-Pacific: China (Mainland & Hong Kong), Japan, South Korea, Thailand, Indonesia, Philippines, Vietnam, India, Kazakhstan

Middle East: United Arab Emirates, Iran, Türkiye

Europe: Italy, Spain, France, Poland, Russia

North America: United States, Canada

Latin America: Mexico, Brazil

Oceania: Australia

Africa: Selected regional participation via trade platforms

Notably, many of these countries rank among the world’s most populous nations, underscoring Lisson’s focus on high-consumption and high-potential beauty markets. The overlap between population scale and exhibition presence highlights a market-driven approach rather than purely geographic expansion.

Strategic Implications of Lisson’s Exhibition History

Lisson’s long-term, multi-regional exhibition strategy conveys several key messages:

Global Brand Credibility
Continuous participation in top-tier exhibitions has strengthened Lisson’s brand recognition among international buyers, distributors, and industry professionals.

Market Diversification
By maintaining a presence across Asia, Europe, the Americas, and the Middle East, Lisson reduces dependency on any single market while capturing growth opportunities worldwide.

Customer-Centric Expansion
Repeated attendance in the same cities and exhibitions indicates an emphasis on relationship building, after-sales engagement, and long-term partnerships.

Adaptability and Resilience
The ability to sustain overseas exhibition activities across multiple years demonstrates operational stability and confidence in global demand.

Conclusion

The combined exhibition timeline and global footprint map clearly demonstrate that Lisson is not a passive participant in international trade, but an active and consistent global exhibitor. From 2018 through 2025, Lisson has built a robust international presence by aligning itself with influential exhibitions in key beauty and cosmetics markets worldwide.

This sustained global engagement positions Lisson as a reliable, internationally experienced partner—well-equipped to serve diverse markets, understand regional consumer trends, and support global customers with long-term vision and execution.